Social media development is entering a new and exciting phase for development practitioners. Every year, millions of new potential content creators get access to social media as internet connectivity and cell phone usage spreads. More social media development content for goals may and should be developed by the development targets themselves. The advantages of this shift toward local media development are obvious. Social media improves poor people's ability to express their own issues and objectives, as well as advertise their own vision and purpose. Self-advocacy is a type of empowerment that is not typically provided by standard development efforts.